Kerr’s Tyres & Auto Appoint Jeremy McWilliams as Brand Ambassador and Confirm Third Year as Event Partner of the 2026 Briggs Equipment North West 200 on May 4-9

Kerr’s Tyres & Auto is delighted to announce motorcycle racing legend Jeremy McWilliams as its official brand ambassador to work alongside their social influencer and rising social media star, Abby Higgins, while also confirming its third consecutive year as an event partner of the 2026 Briggs Equipment North West 200 on May 4-9.

A highly respected figure in international motorcycle road racing, McWilliams brings decades of elite-level experience, professionalism and passion to the Kerr’s Tyres & Auto brand. Renowned for his precision, performance and commitment to excellence, his values align perfectly with Kerr’s ongoing focus on quality, safety and customer service across its tyre and automotive operations.

Kerr’s Tyres & Auto has proudly supported the North West 200 for the past two years, and the 2026 partnership marks a significant milestone as the company enters its third year backing one of the world’s most iconic road racing events with global exposure. The continued collaboration reflects Kerr’s long-term commitment to building its brand awareness as it starts to open new centres in the UK and Ireland.

Speaking on the announcement, Richard Livingston, Head of Retail Operations at Kerr’s Tyres & Auto, said:

“We are incredibly proud to welcome Jeremy McWilliams as a brand ambassador for Kerr’s Tyres & Auto. Jeremy is synonymous with performance, trust and experience—values that sit at the heart of everything we do. Entering our third year as an event partner of the North West 200 makes this an especially exciting time for our business.”

Jeremy McWilliams added:

“It’s great to be working with Kerr’s Tyres & Auto. They’re a company that truly understands performance and reliability, and their continued support of the North West 200 speaks volumes about their commitment to the sport. I’m proud to represent the Kerr’s brand.”

With a growing presence in motorsport and a strong focus on customer care, Kerr’s Tyres & Auto looks ahead to an exciting 2026 season, celebrating not just its ongoing partnership with the North West 200 and the launch of the Abby Higgins YouTube channel “building my dream car” also its new ambassadorial relationships with one of motorcycle racing’s most respected names and one of Irelands top Influencers.

“We are delighted to have Kerr’s Tyres and Auto, one of Northern Ireland’s leading automotive companies, back on board as an Event Partner for the 2026 Briggs Equipment North West 200.” NW200 Race Director, Mervyn Whyte, said.

“Norman and his team have provided major support to the event over the past two years and we are delighted to have that backing again in 2026. Jeremy McWilliams, one of the North West 200’s leading competitors, is no stranger to the event and we look forward to working with Jeremy, Abby, Richard and the rest of the Kerr’s Tyres and Auto team as we prepare for race week on May 4-9.”

Richard Livingston and Abby Higgins of Kerrs Tyres and Auto are pictured with NW200 star, Jeremy McWilliams and his JMcC Ducati